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A handbook for implementation lviil acknowledgements i want to thank the following people and organizations who contributed to this handbook by agreeing to participate in our research. Strategic management concepts and cases download ebook. A digital version of the text you can personalize and read online or offline. Strategic management for tourism, hospitality and events is the musthave text for students approaching this subject for the first time. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and. Sander is visiting professor at various hospitality colleges and is a columnist to two hospitality publications. The guide includes many great examples of strategic plans and their individual components to help you get inspired as you create a strategic plan for yourself. Concept and cases, second edition is a comprehensive guide to strategic management in the international hospitality industry. This ebook explains how to succeed in management interview exercises including.
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